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Computers, Eyeglasses and Productivity
April 1998
“Worker Productivity” is of paramount
importance in today’s environment of record stock
prices, low interest rates and diminished inflation.
One of the many unique features to this Bull Market
is the fact that inflation is low during a time when
wages are rising. In previous times, tight labor markets
have foreshadowed inflation and caused higher interest
rates, lower stock prices and, possibly, a recession.
One reason why the markets are calm in the face of
higher wages is the fact that increased productivity
has largely offset higher wages. Improved productivity
means computers and other management techniques are
used to produce more goods per hour than ever before.
When productivity increases as fast or faster than
wages, it is not “inflationary” for a company
to grant 10% pay increases if employees work “smarter” and
generate 20% more products for the same hours worked.
In large part, we credit computerization over the last
twenty years for today’s improved productivity.
While computer systems have been around for a while,
it seems that only recently have they genuinely benefited
industry. A good example is the retail trade which “scans” customer
purchases and immediately knows which goods are selling
and at the same time updates inventories. While they
have been scanning for sometime, only recently have
the retailer’s suppliers interfaced directly
to automatically replenish inventory. The computer
industry calls this revolutionary process the development
of a “digital nervous system”.
The question now is “can productivity continually
increase enough to offset higher wages and keep inflation
at bay?” In looking for historical perspective
on this question, we turned to David Landes’ recently
published book entitled “The Wealth and Poverty
of Nations”. Our reading brought us to a startling
analogy from nearly seven hundred years ago when a
discovery was made which allowed Europe to leapfrog
the world via improved productivity. In the 1300’s
skilled craftsmen past the age of 40 were often unable
to see well enough to continue their trade. However,
the development of eyeglasses (crude magnifying glasses
initially) enabled craftsmen to double or triple the
number of years they could work. To quote the book, “Europe
enjoyed a monopoly of correction lenses for three to
four hundred
years ... in effect eyeglasses doubled the skilled
craft workforce and more than doubled it if one takes
into account the value of experience”. Eyeglasses
also opened up the possibility for precision instruments
which could not have been developed or manufactured
by the naked eye alone.
In many ways, the development of eyeglasses seven
hundred years ago and today’s computer software
industry are similar. With essentially no cost to society,
a simple invention has caused a giant leap in the productivity
of the human being. Only in today’s case, Bill
Gates plays the part of Europe. While we don’t
think his dominance will last 300-400 years, we do
wonder how much he would have charged in 1306 for his
latest version of “Bifocals ‘98”!
Closer to home, we recently
added a company to our Buy List that exemplifies computerized
productivity enhancement. Parametric Technology Corporation
is the leading supplier of 3D solids modeling software
used for automation of the mechanical design process.
Parametric’s software allows a company to design
new products on a computer as opposed to doing so on
drafting paper. Testimonials from Parametric customers
indicate that the software allows them to introduce
products in far less time, with higher quality and
lower cost; great selling points for Parametric’s
direct sales force.
The operative point here is that for many reasons,
worker productivity in the world is accelerating. Coupling
that fact with an abundance of basic commodities (oil,
etc.) and you have the essentials for a Bull Market.
We are “focused” on taking
advantage of these technologies (i.e., Parametric),
but also concentrate on making rational investment
selections in the heat of battle. The valuations on
many wonderful companies are increasingly unsuitable
by any measure except supply (too little) and demand
(too much).
In conclusion, we have maintained our clients’ asset
allocation targets by rotating out of expensive stocks
which have appreciated beyond their growth prospects
(we sold McDonald’s and AT&T) in favor of
reasonably valued equities such as Parametric. Our
emphasis on quality at a reasonable price has allowed
our clients to enjoy market returns with a reasonable
level of risk, and we will likely use the next correction
in stock prices as an opportunity to add new names
to our Buy List.
Your comments and questions are always welcomed.
Andrew C. Burns
President/Chief Investment Officer
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