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A Market in Full
January 1999
Tom Wolfe’s, “A Man in Full”, is
currently the nation’s best selling novel. Compared
to his “Bonfire of the Vanities” work years
ago, which exposed the frailty of a wealthy bond trader
on Wall Street, “A Man in Full” explores
the experiences of an aggressive Southern real estate
magnate. In both cases, an extreme focus on money makes
for the rise and ultimate fall of the book’s
hero. If today’s stock markets were a novel,
a publisher would probably find some parts of the book
downright “unbelievable.com”. In fact,
we believe that today’s Internet stock appreciation
may be the most effervescent speculation in history.
We have no quarrel with the Internet. On the contrary,
it is probably the greatest communication and productivity
enhancement since the development of the written word.
We see the Internet quietly and immeasurably improving
the profit margins of every company in which we invest.
On a concrete basis, we see the Internet immediately
boosting the revenues of Lucent Technologies, Hewlett
Packard and Motorola as they sell equipment and services
to companies offering Internet access. In addition,
The Interpublic Group of Companies, our core global
advertising holding, incorporates the Internet in all
of its operations. In fact, “Adweek” included
five of Interpublic’s agencies in its rating
of the nation’s top Internet advertising shops.
While the Internet is definitely revolutionary, we
believe that those who invest in Internet stocks are
failing to ask the most fundamental of questions. The
most important question is not “who will the
Internet benefit?” (i.e., everyone), but “who
will make money as a result?” The answer to the
latter question remains elusive.
The paradox of Internet stock valuation is the absence
of cash production by these companies. A key historical
point here is that great capitalist ideas generate
cash. Look at Henry Ford’s automobile business
or Tom Wolfe’s books. The Internet, on the other
hand, saves or eliminates cash. Just think about Amazon.com,
which unprofitably ships books, videos and CD’s
to your house using our tax-subsidized postal service.
If one thinks hard about the future of the digital
revolution, home videos and CD’s (even books)
will be made obsolete since their content will be downloaded
directly to your TV or computer. Similarly, on an interim
basis, why not order these items straight from the
original music or book publisher in a year or two?
The current market speculation in the face of negligible
or nonexistent earnings is so intense that traditional
measures of value like P/E or “price to book” ratios
have become absurd. What hasn’t changed, in our
view, is that “cash is king” and valuations
of public companies will ultimately be driven by earnings.
To demonstrate the current speculative phenomenon,
we note that the combined $135.0 billion market value
of three Internet stocks (America Online, Amazon.com
and Yahoo!) is the same as eight of our Core holdings
(Interpublic Group of Companies, Alcoa, Illinois Tool
Works, Automatic Data Processing, Consolidated Natural
Gas, J. P. Morgan, State Street and Schlumberger).
In other words, if you were to inherit $135.0 billion,
you could either buy the three Internet companies which
have combined revenues of $3.6 billion, or you could
buy eight well-established Blue Chip companies with
combined revenues of $64.0 billion!
Looking at the math another way, The Interpublic Group
of Companies has the same revenue and three times the
net income as the combined Internet companies, but
trades at a $10.8 billion value versus $135.0 billion
for the Internet stocks. We suspect that if “.com” was
added to Interpublic’s name, the stock would
rise from $75.00/share to $3,000/share to reach parity
with similar Internet companies.
Wild speculation in stocks is certainly not new. When
the fitness craze hit in 1990, the company that owns
Nordic Track saw its stock go from $2.25 to $34.00.
Today, you can buy a share for less than a penny. The
same thing happened to Cott Beverages in 1992 when
it was thought that their private label soda was going
to compete seriously with Coke and Pepsi. Cott’s
stock went from $4.00 a share to $38.00 in one year,
only to fall to today’s price of $4.50. The Internet
craze is far more dramatic than these two cases. Amazon.com
has gone from $1.00 to $173.00 in two years and the
company still has no idea as to when they might make
money, though we suspect they acknowledge that postal
rates are rising.
Adding to this speculative fever is the fact that the
Internet itself is a vehicle for spreading speculative
behavior. Institutional studies of block trading show
that an abnormal amount of trading in these stocks
is done by individuals. Congratulations to those who
have profited and let’s hope that they speculate
with money they can afford to lose.
So what are we doing for our clients in this environment?
We have confidence that the benefits of the Internet
will creep into every stock we own by way of increased
productivity, higher profit margins and enhanced global
growth. The losers in this battle may be retailers
of “Internet-friendly” products. Incidentally,
no retailers are on our Buy List.
We will continue to focus on companies that produce
cash...not hype. Our goal is to preserve our clients’ capital
and participate in “A Market in Full”,
not one that may soon empty.
Your comments and questions are always welcomed.
Andrew C. Burns
President/Chief Investment Officer
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