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The Sky is Rising! The Sky is Rising!
January 2000
The Internet is good... very good. With the help of
Y2K, Internet usage and associated business opportunities
have grown faster than you can say dot.com. A world
where essentially all information is readily available
and virtually free is probably the most “bullish” notion
to ever face capitalism. At Hamilton Point Investment
Advisors, LLC, we believe that the catapult for future
Internet growth was the Y2K scare and further, we believe
that the proliferation in Internet use in the coming
decades will make large corporations and the American
consumer much wealthier.
There is a certain serendipitous beauty to the arrival
of the Y2K problem. The Y2K scare forced industrial
companies, schools, individuals, and the telecommunications
industry to upgrade their computers “ASAP”.
What better way to grab the CEO’s attention and
related budget dollars than a panic of the magnitude
threatened by Y2K? A better global technological upgrade
than what was witnessed in the last year could not
have been planned. As a consequence, most stumbling
blocks for using the Internet to its fullest advantage
have disappeared.
So how are corporations reacting to the Internet?
Well, their approach is simple and focused on reducing
costs. For example, large companies have always had “approved
lists” of suppliers with whom they maintain close
symbiotic relationships. In the coming years, corporations
will post their purchasing needs on a web site for
suppliers to submit their “bids”. With
the aforementioned computer upgrades complete, near “auctions” can
be held for the purchase of, say, 10,000 blue plastic “thing-a-ma-bobs” with
specific design tolerances that can be downloaded in
3D! Under this emerging and rapidly growing “auction” methodology,
there is less need to design and ship prototypes, fewer
traveling salespersons and no paper bills (i.e., direct
debit).
The impact of this kind of operating philosophy is
that those who are “plugged” into the global
program have the opportunity to be far more profitable
than they ever imagined. Companies that previously
targeted a 15% operating profit margin on sales can
raise their target to 20%. Moreover, the auction process
(or really, the more perfect sharing of information)
will cause manufacturing capacity throughout the world
to be more fully and optimally utilized. As a consequence,
companies can reduce prices and increase profit! Productivity
will remain high, keeping prices low. Wealth will be
created.
Along with higher corporate profits will be increased
consumer purchasing power. As an example, we believe
the total monthly expenditures that consumers currently
pay for telephone, cable and Internet services will
likely drop by tens of billions of dollars in the aggregate
during the coming years. Similarly, books, movies,
magazines and music will increasingly be downloaded
to hand-held or household devices, saving billions
as well. Many traditional distribution systems will
be destroyed as consumers and businesses pocket huge
sums.
We believe the implications for investors will be significant
and primarily positive. We are confident that the potential
for earnings growth and profitability for our Buy List
of global Blue Chip companies has never been better.
Moreover, consumers will be flush with cash to buy
their products and stock.
From an investment standpoint, we will continue to
avoid companies which we believe will be negatively
impacted by the Internet or have money losing ideas
which may fascinate but do not produce cash for shareholders.
We will also continue to give our clients broad
exposure to technological developments by investing
in highly profitable industry leaders. Our holdings
will include selected individual issues and broadly
diversified mutual funds. Paradoxically, some of today’s “hottest” Internet
stocks may offer the worst investment returns.
Before signing off, we want to emphasize our point
once again. The Internet is as expansive and just about
as expensive as the blue sky above. Like the sky, it
is wonderful and it is free! Those who implement an
Internet strategy (i.e., manufacturers and their customers)
will benefit far more than those who are trying to
bring those parties together. We never felt better
about the profit horizon for the stocks we own and
are pleased to sound the alarm, “The Sky is Rising!
The Sky is Rising!”
Your comments and questions are always welcomed.
Andrew C. Burns
President/Chief Investment Officer
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